In this cut-throat competition, it is a big challenge to make a place for yourself and even more tougher to have an identity that is unique to its own. In such a situation, it gets harder to retain the existing customers and expand the opportunities of doing more business with them. Needless to say, retaining customers is a bigger challenge than acquiring new ones. In this cut-throat competition, it is a big challenge to make a place for yourself and even more tougher to have an identity that is unique to its own.
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